Create Your Own Information Products to Build Your Business!
September 2, 2008 by admin
Filed under Uncategorized
I received an interesting question via email this morning. It was from a freelance writer who asked if there is any point to article marketing if she has no products or services to offer at her site. She is simply wanting editors to read her articles, then visit her site to read more of her work.
This is an interesting question because it raised another question in my mind. Namely – Why doesn’t this writer have any products or services to offer at her site?
Surprisingly, many writers like this one, as well as all sorts of other small business professsionals, have not created any products or services to offer from their sites.
I find that many coaches – business coaches, life coaches, writing coaches, etc. – have not created products and additional services (other than their regular coaching services) to offer from their sites.
Why is this? You might ask (as I did).
I could be wrong here, but I think it’s probably for a couple of reasons.
First, they probably don’t think they have any information they could turn into products.
This is very common for coaches and writers who don’t see themselves as marketers.
Yet, coaches and writers who earn six figures or more every year are also great marketers, and most of them have a variety of products and services to offer for sale from their websites and also at the back of the room when they speak at professional events.
Another reason many business professionals don’t create information products is because they don’t know HOW to turn information into additional products or services.
And third, they feel they don’t have time to figure out the process for all this, so they put the creation of additional products and services on the back burner.
Any other reasons you can think of?
Share them here, please.
